Coureon built the first completely digital logistics network. They enabled online merchants and brands to ship parcels to 200 countries, saving up to 80% of their shipping costs, without any upfront investment.
As the Lead UX-Designer of Project A Ventures, I was responsible for the UX and the software’s graphical structure as Service (SaaS) design.
SaaS for eCommerce operators
The objective was to design a Software as a Service solution that facilitates shipping for eCommerce shops and market places, which automatically imports shipping labels and determines the best service provider regarding shipping costs. The plan was to consolidate it on one page with the billing of the shipping service providers. The primary challenge was to design this service with large amounts of data in clear tables to give a structured and easy to understand overview. Coureon enabled a connection to significant market places like Amazon or eBay by offering an API to the shop owners, so they had every order in one place.
The fact that the SaaS solution also had to work full response was all the more complicated.
Lead Designer at this Project. Wireframes, Prototypes, Handover to frontend developer, SaaS Design, UI, UX, Logo Design
Scribbles, Wireframes, Paper Prototype, Sketch, Invision App, Jira, Confluence
Full Responsive Software as a Service solution
With the excellent collaboration with front-end developers on this project, we designed elements directly on the browser, thus saving many design steps, working on modules, and discussing and implementing responsive behavior.
After a thorough introduction of the founders, where they presented different facets of the business and a market and competition analysis, we created a rough go-to-market plan.
We choose the lean startup approach, where the primary focus is not on long planning in advance, but on learning-by-doing and “bringing the product to market” early on.
Thanks to the existing competitor analysis, we had a good overview of the market and our desired market position. We determined how we could achieve this position so that customers could see a significant advantage over other suppliers.
The Design Thinking Workshop identified problems, and the project team jointly developed solutions and ideas.
We structured and developed the information-architecture and -offer trough a meaningful subdivision of the contents and easy-to-understand visualization of the navigation paths keeping the user flows in mind.
With the tool Balsamiq, I created many scribbles for each page type and state. In consultation with the product owner and developers, we could make quick decisions for the first MVP to go to the market.
Coureon was designed in full response, with a primary focus on tablet and desktop. The challenge was to visualize the parcel labels’ large tables and overviews for mobile to have a good overview.
During the design process, the idea evolved to offer the customers a SaaS solution, allowing adjustments to use the solution based on changing needs and demand.
Within a trial period, first, customers were able to test the platform, and feedback was collected. With this feedback, we made the first adjustments to the system.
The most crucial feedback was around the not so easy to understand connection to the system. Therefore we created a setup wizard that supports the customers with their first steps and the necessary settings.